Event Spotlight: The Aashni & Co Wedding Show in association with Zouch & Lamare
A discerning edit of India’s most lauded fashion designers will be presenting their latest bridal and couture collections at the UK’s most high fashion Indian bridal exhibition – Aashni + Co Wedding Show in association with Zouch & Lamare – taking place amid the fitting grandiose of Ballroom Suite, The Dorchester, 53 Park Lane, Mayfair, London W1K 1QA on Sunday 25 January 2015.
Marking a first of its kind entry on the UK’s fashion calendar, Aashni + Co Wedding Show in association with Zouch & Lamare will present on one platform high end, bridal and occasion wear by India’s most celebrated designer brands – from established, A-list fashion houses to the crème of new gen talent, namely: Anamika Khanna, Anushree Reddy, Arpita Mehta, Ashima-Leena, Elisha W, Jaipur Gems, Kotwara by Meera and Mufazzar Ali, Manish Malhotra, Monisha Thahryamal, Nikasha, Pallavi Jaikishan, Rajesh Pratap Singh, Rimple and Harpreet Narula, Sabyasachi, Shehlaa, Sonali Gupta and Varun Bahl. Furthermore for the very first time, the UK will experience the opportunity of meeting some of the leading Indian designers themselves under one roof, with visitors having the chance to interact with the attending fashion talents, celebrities in their own right across India’s fashion landscape and beyond.
January being renowned as the seasonal buying and browsing period for Summer brides and grooms, Aashni + Co Wedding Show in association with Zouch & Lamare will curate the latest bridal, occasion wear and couture collections from the top tier of the Indian design spectrum, with accessibility being key to the show. Not just judicious brides and grooms to be, the event will appeal to stylistas, tastemakers and the aspirational alike. In addition to bridal couture, the event will present a handpicked showcase of high end and luxe wedding services from florists and cake designers to wedding planners and live bands.
Aashni + Co Wedding Show in association with Zouch & Lamare is presented by one of the UK’s leading Indian fashion influencers, Aashni Shah, Founder and Creative Director of Aashni + Co, a high fashion, Indian concept store located in Notting Hill, London. Aashni says, “I’m delighted to be presenting to the UK some of India’s most coveted designers, curating them through a luxe exhibition concept and retail platform of this scale.
It was imperative to feature the right mix of designers and fashion houses, from older, established A-listers and luxury designers to the most hyped and desirable new generation talent. It was important to keep the aesthetic and experience for visitors fresh and on trend, with a wide range for visitors to choose from. And of, course bringing the best of Indian bridal and couture fashion and the creators themselves to London. It is time people stopped travelling all the way to India to find their wedding outfit – we wanted to bring the best of India’s bridal to our doorstep.”
Tickets: £30 – General Admission*
Ticket purchase via: www.aashniandco.com
Store: Aashni + Co, 47 Ledbury Road, London W11 2AA
Tel: +44 207 985 0155
From 10 December: Also via Anand Pan Centre, 229 Green St, London E7 8LL. Tel: +44 20 8472 4425
116 Ilford Lane, Ilford, Essex, IG1 2LE. Tel: +44 208 514 3800
Facebook: Aashni-Co Official
Twitter: @AashniUK #aashniweddingshow
About Aashni + Co
Founded in autumn of 2012, Aashni + Co pioneers the most desirable edit in Indian high fashion. A beautiful concept store in the heart of London’s Notting Hill with ecommerce site, Aashni + Co has been established with the purpose of providing access to visionary designers of India for the residents of United Kingdom. Designers include Anamika Khanna, Anushree Reddy, Arpita Mehta, Manish Malhotra, Sabyasachi, Varun Bahl and like. Aashni + Co is set over two floors with haute couture, ready-to-wear collections, jewellery and accessories.
About Aashni Shah, Founder and Creative Director, Aashni + Co
For 29-year-old Aashni Shah, opening a luxury, multidesigner boutique stocking a cocktail of the choicest Indian designers and couture in London’s quaint Notting Hill wasn’t part of Plan A. An erstwhile editor for commercials and Assistant Director for feature films, the London-based, Bombay-born entrepreneur’s life initially revolved around the magic of the cinematic experience. So much so that she moved to London to study filmmaking at The National Film and Television School and MET Film school at the age of 22. Little did she know, she was soon to be drawn into a different line of work, albeit one that would be just as aesthetically satisfying.
During her stay in the British capital, Shah recognised a huge void of access to Indian design outside of India. Her intrinsic interest for curating and creating kicked in and were quickly channelled into building Aashni + Co, a vehicle to introduce a wealth of Indian fashion talent to London. An inherent passion for fashion, varied roles as a creative collaborator, interactions with likeminded people since the age of 18, culturally rich formative years in India as well as travel experiences have all played a vital role in writing Shah’s success story. Ever since it’s inception in 2012, Aashni + Co has carved a niche for itself as one of London’s most sought after destinations for luxury Indian fashion, garnering attention from fashionistas and celebrities in the UK and Continental Europe alike.
About Zouch & Lamare
Zouch & Lamare promise the discerning bride and groom the ultimate in luxury and elegance in bespoke wedding planning. Based in London, with a keen eye for detail, they pride themselves on their ability to understand each couple's vision to create a fun wedding day that shows off the bride and groom's unique personality and style. Their dedicated service will guide you every step of your wedding planning journey to ensure your day is perfect and memorable.