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The reason behind the low key promotions for 'Aurangzeb'

Over the top promotions, and splashing stars and everyone associated with a film all over TV channels, seems to be the way to promote films these days. Which is why it's a bit baffling as to why the promotion for Yash Raj Films' Aurangzeb, starring a relative newcomer (Arjun Kapoor) has been so low key, considering it releases in a week.

Arjun Kapoor and Sashaa Agha in Aurangzeb

Director Atul Sabharwal, however feels that they'll up their game next week before the film releases.

"We have no such intention to promote our film less. I feel the film is reaching up to the people whom it needs to reach. Moreover, the time has come when the promotions are done for three-four weeks," Sabharwal said during a press conference of the film held at an under-construction site.

"It will get intense as we reach closer to the release date and that's all I can add to that," he added.

Set in Gurgaon, Aurangzeb puts land mafia and its functioning under the scanner and considering the film's plot, many feel the title of the film doesn't gel with its subject.

When asked about the same, Kapoor said: "As everybody knows that Aurangzeb was a Mughal emperor and he went to a great extent, even destroyed his own family, to obtain power. This film is titled Aurangzeb because human beings can push themselves to any extent to obtain power, to be at the top." 

Explaining the tone of the film, he added: "What kind of limit would you push to destroy your own family, your own people and how far would you go for power and that's where it (Aurangzeb) comes into all our characters." 

The film stars Kapoor in a double role along with Prithviraj Sukumaran, Sashaa Agha, Swara Bhaskar Jackie Shroff, Rishi Kapoor, Amrita Singh, Sikander Kher and Kavi Shastri.

View the trailer of the film below.

Theatrical trailer: Aurangzeb

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