Anita Dongre introduces Jaipur Bride collection at Faisana: Fashion Weekend
Celebrated Indian designer, Anita Dongre, will be introducing her festive collection, Jaipur Bride, to the UK at Faisana: Fashion Weekend, 2 and 3 May, Mayfair Hotel, London.
Characterised by linear symmetry and embroidered geometric shapes and patterns, the collection echoes the architectural splendour and detailing of Jantar Mantar. With sensuous saris and swirling lehengas, dramatic jackets and classic salwar kameezes, palazzo pants and bandis amongst other styles, the collection is the perfect meeting ground of cultural richness and modernity. Anita has reinterpreted bridal ensembles by adding an innovative twist of geometric prints and shapes, and embellishing them with gotapatti embroidery.
South Asian fashion influencers, Aamna & Aisha and Radhika Hasan, bring to the Capital a UK exclusive at Faisana: Fashion Weekend, curating and presenting for the very first time on one international platform three of India and three of Pakistan’s most celebrated designers – Anita Dongre, Rina Dhaka and Bhairavi Jaikishan (India); and Umar Sayeed, Nida Azwer and Sania Maskatiya (Pakistan).
The two-day event at Mayfair Hotel will launch with an exclusive Champagne, Canapés and Couture evening on 2 May, 7-9.30pm in Mayfair Hotel’s Crystal Room. A free to attend, open exhibition, The Grand Trunk Show, will follow on 3 May, 12-7pm, showcasing a wide range of ready to wear and couture from the designers’ latest collections for the general public, hosted by the designers themselves. UK buyers and consumers will have first dibs on exclusive collections that will not have been seen or be available anywhere in the UK before the event.
Gallery: Anita Dongre's Festive Collection
Website: aisanaweekend.com
Facebook: www.facebook.com/faisanafashionweekend
Twitter: @FaisanaWknd #FaisanaWknd
Faisana: Fashion Weekend
Friday 2 May 2014: Champagne, Canapes and Couture evening. Invite/ ticket only, 7-9.30pm. For tickets, email: admin@faisanaweekend.com
Saturday 3 May 2014: Grand Trunk Show. Admission: Free to attend, 12-7pm
About Aamna & Aisha
Aamna & Aisha launched in 2010 with a small exhibit featuring designs by the top names in Pakistani fashion. Their concept was driven by the dearth of Pakistani fashion in the UK despite the fashion scene in Pakistan having exploded over the last decade. They found that Pakistani designers, whilst producing the most creative and versatile of designs, lacked international presence and marketability and they sought to fill that gap.
They have worked tirelessly over the last few years to elevate the profile, availability and perception of Pakistani fashion in the UK and to introduce it to the mainstream. The Aamna & Aisha brand seeks to serve both Pakistani designers and their audience by providing the vital link between the two. They offer marketing, brand management and distribution services and reach a wide audience through a range of events from exhibitions, fashion shows and trunk shows to soirees and other promotional activities. In addition, they operate a small boutique year round featuring a selection of carefully curated designer wear. They also offer bespoke and bridal services.
About Radhika Hasan Ltd
Founded in 2013, Radhika Hasan Ltd connects affluent UK consumers with leading South Asian fashion brands and, at the same time, acts as a gateway for fashion brands looking to build distribution networks in this territory. Radhika Hasan’s multi-channel platform – retail, events and online – is primed to drive scalability for the business as well as for the client.
Born and brought up in Calcutta, the City of Joy, Radhika grew up immersed in India’s rich cultural heritage, diversity and values which have shaped the person she is today – a working
mother, wife, daughter, and entrepreneur committed to bringing the rich tapestry of her background to the mainstream.
The Fashion Show will be produced by Events by Hajra.
The Exhibition will be co-hosted by Chhavi Seth. Chhavi Seth Event Management specialises in a wide spectrum of event services from exhibitions to corporate functions and charity events. In particular, they focus on Event/Brand Management and PR for the Asian community in Greater and Central London.
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