Surprisingly, Ekta Kapoor’s Emraan-Konkona-Kalki-Huma starrer Ek Thi Daayan has not opened up to the mark at ticket windows in India where it released this morning.

The opening was in the region of  30-40% (Box Office India), perhaps because it hasn’t been marketed in the way a usual Hashmi starrer is i.e. high on thrills and sexual content.

The reviews of the film, however are good, and that may pull it through:

“Not a cult film, the film deserves a pat only for the powerful performances of Konkona and Emraan….” – koimoi.com

“Exceptionally novel and attention-grabbing, it's a first of its kind. Watch it for the sheer novelty it puts on display in its genre!” - Taran Adarsh

“The screen holds your attention but sometimes the scale doesn’t match the film’s ambition…” – Mayank Shankar

Have you seen Ek Thi Daayan yet? Let us know what you thought of the film below and check out Bollywood Hungama’s ‘First Day First Show’ video feature below too, along with what users on Twitter are saying about the creepy thriller.

What users are saying about Ek Thi Daayan on Twitter

Ek Thi Daayan: First Day First Show (courtesy Bollywood Hungama)